Academic Impact
33
Publications
1,012
Citations
10
h-index
10
i10-index
67
OIS
Orclever Influence Score
Established Influence
Research Fields
✨ Research Summary
Prof. Dr. Ebru Uzunoglu is a prominent researcher affiliated with the University of Ljubljana, with a strong focus on marketing, consumer culture, and integrated communications. Her primary research domains and specializations, as inferred from her publication titles, include social media marketing, brand management, and corporate social responsibility, with a particular emphasis on the Turkish context. As a professor at the University of Ljubljana, Prof. Uzunoglu's research is situated within a dynamic academic environment that fosters interdisciplinary collaboration and knowledge exchange. Across her publication portfolio, key research themes emerge, including the impact of digital technologies on consumer behavior, the role of social media in shaping brand identity, and the importance of responsiveness and interactivity in marketing communications. Prof. Uzunoglu's research contributions are characterized by a multidimensional approach, incorporating insights from network analysis, semantic structure, and content analysis to examine complex phenomena such as national identity building, consumer culture, and corporate reputation management. With a total of 30 publications in reputable journals, including Advertising and Branding, Digital Transformations in Turkey, and the Journal of Human Sciences, Prof. Uzunoglu has established herself as a prolific and respected scholar in her field. Although she has not completed any peer reviews, her extensive publication record demonstrates her dedication to advancing knowledge and contributing to the academic community. What makes Prof. Uzunoglu's research profile distinctive is her ability to balance theoretical rigor with practical applications, providing valuable insights for marketing professionals, policymakers, and scholars seeking to understand the complexities of consumer behavior and marketing communications in the digital age.
Open To
Editorial Positions
The European Journal of Research and Development
Section Editor
Publications33
When a Leader Does Not Know How Their Humor is Viewed by Subordinates: Exploring Relationships Among Leaders’ Meta-Accuracy Deficiencies, Subordinate Negative Affect, and Group Identification
Inju Yang, Seung-Yoon Rhee, Min Soo Kim, Ebru Uzunoğlu, Philip J. Kitchen
Human Performance, vol. 38, no. 3, pp. 132-152 (2025)
The Three-Tier Cycle: A Multidimensional Framework for Consumer Culture Research
İrem Taştan, Ebru Uzunoğlu
(2024)
ÜÇ AŞAMALI DÖNGÜ: TÜKETİM KÜLTÜRÜ ARAŞTIRMALARINDA KARMAŞIKLIĞI YAKALAMAK
İrem TAŞTAN, Ebru UZUNOĞLU
Pazarlama ve Pazarlama Araştırmaları Dergisi (2024)
Examining national identity building from a network analysis perspective: The semantic structure of Kemalist journal Ülkü
Aysun AKAN, Selin TÜRKEL, Ebru UZUNOĞLU, Aytunç ERÇİFCİ
İlef Dergisi (2022)
Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student Experiences
Selin TÜRKEL, Ebru UZUNOĞLU, Pınar UMUL ÜNSAL
İlef Dergisi, pp. 1-44 (2021)
Disenchantment with market society: Alternative life experiences
Deniz Atik, A. Fuat Fırat, Aras Ozgun, Ebru Uzunoğlu
International Journal of Consumer Studies, vol. 44, no. 6, pp. 574-585 (2020)
Shared meaning at the intersection of NPO reputation and trust: a personification perspective
Selin Türkel, Ebru Uzunoğlu, Sema Misci Kip
Corporate Communications: An International Journal, vol. 26, no. 1, pp. 124-142 (2020)
Unveiling corporate values in a crisis-prone world: a cross-cultural study
Nilüfer Geysi, Selin Türkel, Ebru Uzunoğlu
Corporate Communications: An International Journal, vol. 25, no. 1, pp. 67-86 (2019)
B2B content marketing for professional services: In-person versus digital contacts
Wei-Lin Wang, Edward Carl Malthouse, Bobby Calder, Ebru Uzunoglu
Industrial Marketing Management, vol. 81, pp. 160-168 (2019)
Divorcing the Market
Deniz Atik, A. Fırat, Ebru Uzunoglu
ACR North American Advances (2018)
Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia
Urša Golob, Selin Turkel, Luka Kronegger, Ebru Uzunoglu
Public Relations Review, vol. 44, no. 4, pp. 433-443 (2018)
The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers
Wei-Lin Wang, Edward C. Malthouse, Ebru Uzunoglu
Advances in Advertising Research IX, pp. 57-70 (2018)
“Nothing Will Ever Be the Same”: The Borusan Case and the Socio-Cultural Dynamics of Crisis in Turkey
Ebru Uzunoğlu, Selin Türkel
Culture and Crisis Communication, pp. 270-286 (2017)
Engaging consumers through corporate social responsibility messages on social media: An experimental study
Ebru Uzunoğlu, Selin Türkel, Burcu Yaman Akyar
Public Relations Review, vol. 43, no. 5, pp. 989-997 (2017)
Using social media for participatory city branding: The case of @cityofizmir, an instagram project
Ebru Uzunoglu
Advances in Hospitality, Tourism, and the Services Industry, pp. 94-116 (2017)
Using social media for participatory city branding: The case of and @cityofizmir, an instagram project
Ebru Uzunoglu
Advertising and Branding, pp. 1459-1481 (2017)
Fostering social networks for corporate social responsibility communication: An exploratory study on Twitter
Corina Daba-Buzoianu, Hasan T. Arslan, Mehmet Ali Icbay
Contextual Approaches in Communication (2016)
A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses
Selin Türkel, Ebru Uzunoğlu, Melike Demirbağ Kaplan, Beril Akıncı Vural
Corporate Social Responsibility and Environmental Management, vol. 23, no. 4, pp. 228-242 (2015)
Integrated Communications in the Postmodern Era
P. Kitchen, Ebru Uzunoglu
(2015)
Introduction: Integrated Communications in the Postmodern Age
Philip J. Kitchen, Ebru Uzunoğlu
Integrated Communications in the Postmodern Era, pp. 1-18 (2015)
Changing Power Perceptions
Ebru Uzunoğlu, Burcu Öksüz, Merve Genç
Digital Transformations in Turkey, pp. 103-122 (2015)
Fostering Interactivity through Responsiveness: The Case of Turkish Environmentalist Non-Profit Organizations’ Websites
Sema Misci Kip, Ebru Uzunoğlu
Integrated Communications in the Postmodern Era, pp. 175-194 (2015)
Brand communication through digital influencers: Leveraging blogger engagement
Ebru Uzunoğlu, Sema Misci Kip
International Journal of Information Management, vol. 34, no. 5, pp. 592-602 (2014)
Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' (NPO) websites
Ebru Uzunoğlu, Sema Misci Kip
Public Relations Review, vol. 40, no. 1, pp. 113-115 (2014)
Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü
Ebru Uzunoğlu, Burcu Öksüz
, vol. 5, pp. 111-123 (2013)
Public relations in a time of turbulence: A study on Turkish PR firms
Ebru Uzunoglu, Ferah Onat
Journal of Human Sciences - Journal of Human Sciences, vol. 9, pp. 769-792 (2012)
New opportunities in social media for ad-restricted alcohol products: The case of 'Yeni Raki{dotless}'
Ebru Uzunoğlu, Burcu Öksüz
Journal of Marketing Communications, vol. 20, no. 4, pp. 270-290 (2012)
Consumer As Advertiser: A Conceptual Perspective1
Ebru Uzunoglu
Global media journal Australia, vol. 2, no. 3 (2011)
PAYDAŞ YÖNETİMİ BAĞLAMINDA KURUMSAL SOSYAL SORUMLULUĞUN MARKALAŞMAYA OLAN ETKİSİ
Ebru Uzunoğlu, Burcu Öksüz
DergiPark (Istanbul University) (2010)
İnternet Çağında Kurumsal İletişim
Ebru Uzunoğlu, Ferah Onat, Özlem Alikılıç, Sinem Yeygel Çakır
(2009)
BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ AÇISINDAN TÜKETİCİYE YÖNELİK SATIŞ TUTUNDURMA FAALİYETLERİNİN YERİ VE ÖNEMİ
Ebru Uzunoğlu
DergiPark (Istanbul University), no. 3, pp. 167-184 (2008)
Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?
Ebru Uzunoglu
Proceedings of the European Conference on Knowledge Management, ECKM (2008)
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi
Ebru Uzunoğlu
DergiPark (Istanbul University), vol. 2, no. 1, pp. 11-29 (2007)