The Role and Potential of Artificial Intelligence and Gamification in Education: The Example of Vakıf Participation Bank
Combining artificial intelligence and gamification can create more effective, engaging, and personalized educational experiences for students.
This study explores the potential of artificial intelligence and gamification in education, highlighting their ability to offer personalized learning experiences and increase student motivation. The researchers use the example of Vakıf Participation Bank to examine the impact of gamification on employee performance, communication, and training. The study aims to shed light on the benefits of using gamification methods in organizational settings.
Abstract
The radical changes brought about by technological advances in education transform and enrich learning experiences by going beyond traditional education methods. Artificial intelligence technologies have the potential to offer personalized educational experiences according to students' individual learning speeds, priorities, and needs. The gamification method makes learning more fun and interesting and increases students' motivation, and gamification components such as competition, cooperation, and reward allow students to learn more deeply. The combined use of artificial intelligence and gamification has the potential to provide students with a more effective, engaging, and personalized educational experience and will continue to shape changes in education in the future. This study aims to examine the role, potential, and effects of artificial intelligence (AI) and gamification, two innovative approaches in education. Through the example of Vakıf Participation Bank, the impact of the gamification method used in performance monitoring and internal communication on the internal communication, behavioral psychology, job performance, and training of the organization's employees is highlighted. With this study, it is thought that the use of gamification methods in internal communication, employee performance management, and training methods will benefit organizations by shedding light on their work in these areas.
References
- 1.References
- 2.“Yavuz, M. (2018). Eğitim ile İlgili Temel Kavramlar. Eğitim Bilimine Giriş. M. Yavuz (Ed.) Ankara: Anı Yayıncılık.”.
- 3.“Zichermann, G. ve Cunningham, C. (2011). Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps. CA: O’Reilly Media.”.
- 4.“Alvarez, B. & Djaouti, D. (2015). Gamification in Education: What, How, Why Bother? Academic Exchange Quarterly, 19(2).”.
- 5.“Dikcius, V., Urbonavicius, S., Adomaviciute, K., Degutis, M., & Zimaitis, I. (2021). Learning marketing online: the role of social interactions and gamification rewards. Journal of Marketing Education, 43(2), 159–173.”.
- 6.“• Hsu, C. L., & Chen, M. C. (2018). How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love. Computers in Human Behavior, 88, 121–133.”.
- 7.“Huotari, K., & Hamari, J. (2017). A definition for gamification: anchoring gamification in the service marketing literature. Electronic Markets, 27(1), 21–31.”.
- 8.“Kapp, K. (2011). Gamification vs. Serious Game. What’s the Difference. Blog. May, 6.”.
- 9.“Hamari, J., Koivisto, J., & Sarsa, H. (2014, January). Does gamification work?--a literature review of empirical studies on gamification. In 2014 47th Hawaii international conference on system sciences (pp. 3025-3034).”.
- 10.“Hamari, J., Koivisto, J., & Sarsa, H. (2014, January). Does gamification work?--a literature review of empirical studies on gamification. In 2014 47th Hawaii international conference on system sciences (pp. 3025-3034).”.
- 11.“Nabiyev, V. ve Erümit, A. K. (2020). Yapay zekanın temelleri. İçinde V. Nabiyev”.
- 12.“Coppin, B. (2004). Artificial intelligence illuminated. Junes and Bartlett”.
- 13.“Aydın, Ş. E. (2017). Yapay zekâ teknolojisi (yapay zekâların dünü bugünü”.
- 14.“Balaban, M. E., ve Kartal, E. (2015). Veri madenciliği ve makine öğrenmesi.”.
- 15.“Hinojo-Lucena, F., Díaz, I. A., Reche, M. d. P. C., & Rodríguez, J. M. R. (2019). Artificial intelligence in higher education: a bibliometric study on its impact in the scientific literature. Education Sciences, 9(1), 51.”.
- 16.“Pelletier, K. Robert, J., Muscanell, N., McCormack, M., Reeves, J., Arbino, N., Grajek, S., Birdwell, T.,Liu, D., Mandernach, J., Moore, A., Porcaro, A., Rutledge, R. & Zimmern, J., (2023) EDUCAUSE Horizon Report, Teaching and Learning Edition.”.
- 17.“Pelletier, K. Robert, J., Muscanell, N., McCormack, M., Reeves, J., Arbino, N., Grajek, S., Birdwell, T.,Liu, D., Mandernach, J., Moore, A., Porcaro, A., Rutledge, R. & Zimmern, J., (2023) EDUCAUSE Horizon Report, Teaching and Learning Edition.”.
- 18.“Pelletier, K. Robert, J., Muscanell, N., McCormack, M., Reeves, J., Arbino, N., Grajek, S., Birdwell, T.,Liu, D., Mandernach, J., Moore, A., Porcaro, A., Rutledge, R. & Zimmern, J., (2023) EDUCAUSE Horizon Report, Teaching and Learning Edition.”.
- 19.“Pelletier, K. Robert, J., Muscanell, N., McCormack, M., Reeves, J., Arbino, N., Grajek, S., Birdwell, T.,Liu, D., Mandernach, J., Moore, A., Porcaro, A., Rutledge, R. & Zimmern, J., (2023) EDUCAUSE Horizon Report, Teaching and Learning Edition.”.
- 20.“Alkaç, Ş., & Yıldız, M.L. (2021). İşletmelerde Bir Eğitim Aracı Olarak Oyunlaştırma Üzerine Nitel Bir Araştırma. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 23(1), 481-520.”.
Erbaşı, Z., Tural, B., Çoşkuner, İ. (2023). The Role and Potential of Artificial Intelligence and Gamification in Education: The Example of Vakıf Participation Bank. *Orclever Proceedings of Research and Development*, 3(1), 243-254. https://doi.org/10.56038/oprd.v3i1.329
Bibliographic Info
Indexing & License
More from Orclever Proceedings of Research and Development
Single-Bath Dyeing of Blends of Cotton Fibers with New Generation Polyacrylonitrile Fibers with Reactive Dye in Line with the Target of Sustainable Production
Yıldıray Fatih Dilsiz, Seda Keskin, Rıza Atav
2025 · Vol 7 · Issue 1
The Green Step Upper: A Novel Sustainable Bonding Method Replacing Solvent-Based Adhesives in Footwear Upper Assembly
Baris Bekiroglu, Mustafa Yener
2025 · Vol 7 · Issue 1
Innovative Technological Strategies to Enhance Bioavailability in Germinated Grains
Ebru Bozkurt Abdik
2025 · Vol 7 · Issue 1
Graph-Based Customer Segmentation with GraphSAGE on a Customer–Vehicle Bipartite Network
Abdullah Sezdi, Metin Bilgin
2025 · Vol 7 · Issue 1
Natural Language Processing-Based Layered Reconciliation System for Financial Transaction Analysis
Dilara Hazırlar, Özlem Avcı, Mesut Tekir
2025 · Vol 7 · Issue 1
Development of a Secure Structural Component to Mitigate Environmental Contamination at Ports During the Transfer of Granular Materials in Global Maritime Logistics: Ecological Port Loading Bunker
Özge Güler, M.Cemal Çakır
2025 · Vol 7 · Issue 1